Below are some of the features offered by Campaign Central:
- Automated data feeds: capture data from multiple online and offline sources
- Cleanse, standardize, house data: customize your data to perfectly represent your organization
- Unique, custom business rules: incorporate the exact measurement metrics you need to report on
- Multi-level reporting: view data by multiple perspectives, including by campaign, account, contact, etc.
- Online and offline campaign tracking: measure emails, webinars, landing pages, tradeshows, postcards, etc.
- Multi-faceted dashboards: the most important reports are right at your fingertips
- Data exports: move prospect, lead, and customer interaction data from Campaign Central into any external business intelligence (BI) tool
Campaign Central is designed to provide your marketing department with a holistic view of your marketing campaigns. With the ability to accommodate data from both online and offline sources, Campaign Central can measure every possible type of marketing effort you undertake, so you can analyze email campaigns, postcards, trade shows, landing pages, etc. The in-depth, flexible, multi-layered reporting tools offer unparalleled understanding of marketing efforts so you understand exactly what works and what doesn’t.