Marketing organizations have an extra hurdle while doing their jobs… they have to justify their existence within the greater company. Wherein a sales organization can point to the deals they have closed, a marketing organization may struggle to find the right metrics to demonstrate their effectiveness and impact to other parts of the company. Astir IT Solutions, Inc. developed Campaign Central as a marketing campaign measurement tool that provides businesses with the means to justify their marketing dollars.
Below are some of the features offered by Campaign Central:
Campaign Central is designed to provide your marketing department with a holistic view of your marketing campaigns. With the ability to accommodate data from both online and offline sources, Campaign Central can measure every possible type of marketing effort you undertake, so you can analyze email campaigns, postcards, trade shows, landing pages, etc. The in-depth, flexible, multi-layered reporting tools offer unparalleled understanding of marketing efforts so you understand exactly what works and what doesn’t.
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